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I am a huge fan of goals.
Goals serve two purposes. First, they give us a clear direction to shoot for. Second, they give us a way to measure our progress so we can recalibrate our actions and get to where we want to go.
A number years ago I started adding a phrase to the end of all my goal statements.
It is a simple phrase that has changed the way I work.
You can tell what the phrase is from the title of the episode, but I think it is also important to understand why it is such a useful phrase. Understanding the why behind the phrase will make it an even more powerful tool.
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